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But the reality of dating in the age of apps is a little more nuanced than that.The relationship economy has certainly changed in terms of people are looking for is largely the same as it ever was: companionship and/or sexual satisfaction.So, when marketing your service or app, make sure to emphasize ease and quickness.

Her now-husband Mike, though, was “clean cut, no tattoos.

Like many institutions, dating has changed quite a bit over time. No single person can both hunt and gather, after all.

When the Industrial Revolution came along and adult life became factory life, all those households needed a couple rugrats to hold down the fort.

Fast forward to the 20th century and things got a little more romantic: Thursday night dance classes at the rec center, double features at the drive-in, staring longingly into each other’s eyes in the backseat of super cool car while REO Speedwagon serenades the starry night sky. Then, in 1998, Tom Hanks and Meg Ryan starred in You’ve Got Mail and introduced the world to the unthinkable: the idea that love can be found on the World Wide Web.

Two short years later, Y2K brought not the end of times, but instead e Harmony – an online dating service designed to match compatible users deemed suitable for long-term love.

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