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Welcome searchers of history and information about men’s hats, fedoras, top hats, derbies and bowlers, and, more specifically, Stetson history.

If you’ve landed on this page, chances are you found us through a Google search as our pages now rank on the very first page for most search questions on hat history. One of the reasons you found us, though, is because information on hats is not just hard to find, it is very, very hard to find.

There are two basic Stetson crests for most hats that still exist today.

Certainly there were all sorts of variations in the fine points of the drawing of the crest from hat to hat and era to era but there was really only two basic styles of the official company crest.

The most well know Stetson crest lasted from the 1890s/1900s to about 1950 or so. The logo above appeared in a Stetson straw boater from the 1930s.

There were a bunch of crests and imprint designs used before the 1890s, though.These hats were made from the late 1800s, through the 1900s. As America’s civil war ground to a close in 1865 and the post war rebuilding period got underway, a new era of advertising began–one with which we are still very familiar in our time.Today we call this “branding,” the idea of associating a product with its maker in order to urge customers to acquire brand loyalty. In fact, it began in the late 1800s and Stetson became experts in this new way of doing business.-By Warner Todd Huston I am sure the PBS antiques appraisal show, Antiques Roadshow, gets slapped around by real experts for being wrong all the time.For instance, I’ve seen prices for Civil War artifacts quoted way off base.

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