Great subject lines for dating emails
There is one last step that can make or break your campaign — writing a compelling subject line.The subject line along with your preheader text compete with hundreds of other emails in your subscriber's inbox.
To be truly relevant, you need to be specific and descriptive in your copy.
Email marketing that is relevant means sending the right messages to the right people.
Tailor your content to your reader’s interests and desires.
By calling out something meaningful to your subscribers in the subject line, they are more likely to open the email.
Note: Personalization can generate great results, but you have to be careful NOT to use it every time you send an email.