Dating site marketing strategies
Analytic tool (like Flurry Analytics or Localytics) will help you understand user behavior and reasons why they are leaving.
Through media channels (email, push, in-app message, retargeting ads), you can reach dormant users and remind of great features or helpful updates.
Of course, only if you have a smartphone and a dating app.
Tinder usage in the US set a record on last year’s Valentine’s Day with overall usage increased by 7% and messages up 5.2%.
Because OKC is free and encourages its users to submit personal information on their lifestyles, the site has exclusive access to large swathes of data, which it uses to improve user interaction.
By ‘sciencing’ your love life, OKC services obtain greater legitimacy and objectivity.
The main reason for this is that Tinder has destroyed the social stigma of mobile dating thus creating a huge opportunity for the mobile dating market in reaching a global audience.
With the app’s estimated user base of 50 million people, the average time spent in app is 90 minutes, which breaks all other existing records of online dating. Should app developers take the risk to enter this market?
Mobile advertising network GOWIDE sees into market trends and promotion methods of dating apps.
Forget the days when finding a date right before Valentine’s Day was a reason to panic and self-pity.
Now your immediate soulmate is one swipe away from you.